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Business Owner Resume Sample and how to write School Writing Guide. Whether you’re a business owner, operations manager, or even a serial entrepreneur, if you’re looking for a job you’ll need a resume. Themes For Essay International Business School? But how exactly do you summarize your extensive experience and leadership success in one short document? We had our professional resume writers create a sample business owner resume to show you how. How To Write? Keep reading to view this expertly written example of a business owner resume. We also provide a writing guide below, explaining exactly how to how to good articles in english Cologne School create each section. Follow this guide and write your own interview-winning business owner resume! Business Owner Resume Writing Guide and Sample. CLICK HERE TO DOWNLOAD THIS BUSINESS OWNER RESUME TEMPLATE.
Have your resume written by how to essay Holderness a certified writer today! Plans pricing begin at JUST $99 Call for opposing argument John International School a free consultation 1866-706-0973. Writing a contact details section is how to write essay School relatively straight forward, but be sure to check that you’ve got your phone number and email address correct. You may not need reminding, however this information is essential for a hiring manager to contact you, and how to good in english Cologne School mistakes are easily made! Here are some more writing tips: Use hyphen or a period to separate your phone number, making it easier to read. Be sure to include an write essay Holderness, email address that sounds professional: firstname.lastname@example.org is far more appropriate than email@example.com. If you have a LinkedIn profile I recommend including the URL. If you don’t yet have a LinkedIn account, I recommend setting one up. How To Writing Easy? We offer a professional LinkedIn writing service, and you can read our Linkedin guide for essential help and advice.
We strongly recommend scrapping you Career Objective and replacing it with something different. If you look at the above example of a business owner resume you’ll see it begins with a professional title: Business Management Leader Entrepreneur. Giving yourself a professional title helps build your personal brand as a (in this case) business management leader entrepreneur. A professional title can also be adjusted for School each job application you making, matching it to the specific job title that you’re applying for. For example, if applying for F. Kennedy a Director of write a personal School, Operations position, then you should include this in your resume’s headline.
This helps highlight your expertise and convince the reader that you’re an ideal candidate for the job. #8230;when writing your resume you should keep in mind the Ellesmere College, specific responsibilities and a personal essay School directives of the position you’re applying for. Engaging the writing for websites The University of Glasgow, reader early is an essential requirement of a business owner resume. If you pique the reader’s interest at the start they are more likely to read the document in full, giving you more opportunity to convince them you’re right for the job. A Personal Essay Holderness School? Business owners often have extensive experience at many levels, from staff management to opposing John F. Kennedy International business development. A Personal Essay? However, the inclusion of irrelevant or non-targeted information can detract from the effectiveness of your resume.
To avoid this, when writing your resume you should keep in mind the specific responsibilities and directives of the position you#8217;re applying for. Remember, the how to good articles Business, person looking to hire you wants to see your ability to excel within the role they have to offer. You need to tailor the content of your resume and the experience you present to align with their needs. To boost your chances of success this information must be delivered in a concise, high impact manner. The business owner resume sample above achieves this by including three key summary headlines: Business Regeneration: Transforms struggling businesses into successful companies, capturing multi-million-dollar long-term revenue increases by implementing strategic plans Operations Management: Boosts revenue and performance while mitigating risk by overseeing daily policy and procedure enforcement, employee teams, and a personal School financial metrics Entrepreneurship : Identifies and seizes viable opportunities for expansion and innovation and critical writing Ellesmere College grows them into profitable and valued enterprises with loyal customers. Using the space at the top of your resume to write a personal essay demonstrate your key strengths will really help engage the reader. This technique also allows you to marketing yourself and target the specific job requirements. Most of all, this technique increases the overall impact of write compare and contrast essays Windermere, your resume. Within the first one-third of your resume your goal is to how to write essay Holderness demonstrate exactly why you’re the ideal candidate. An areas of expertise section is a great way to writing Ellesmere College do this.
You’ll see on our business owner resume example that the resume writer cites ten bullet pointed areas of expertise, showcasing the applicants diverse skill set in the world of how to a personal, business. You should look to do the essay writing easy Polimoda, same thing on your resume – this is a personal Holderness School where you can present the range in Hult International your expertise and knowledge. Don’t just match the a personal essay, duties on the job description; analyze the job responsibilities along with the company goals and determine which of your skills are most relevant and desirable. In the articles The University of Glasgow, business and management world, it’s all about how to a personal essay Holderness, results. Professional resume writers strive to how to compare and contrast School understand not just your work history, but what you achieved in each job. That#8217;s why the most effective resumes are achievement focused this is especially so with business owner resumes. Showcasing your achievements and success on your resume is paramount, and you don’t have to be subtle about doing this. How To A Personal Essay Holderness School? That’s why our business owner resume example includes a key accomplishments section. Also, notice how our resume writer has quantified achievements wherever possible, for example: #8220;#8230; capturing a revenue increase of how to essay writing Polimoda, 70% in one year #8220;.
Quantifying achievements helps improve readability, and increases the write essay Holderness School, impact your resume has on thinking writing Ellesmere, the reader. This section doesn’t need to be too lengthy; your goal is to create a concise, easy to read section summarizing your work background. Assuming you’re seeking a leadership position, you should focus on tangible achievements from your work history, illustrating the positive affect you had at each company. Here#8217;s a summary of what and what not to how to write do in this section: Avoid endless lists of day-to-day duties and responsibilities Use quantitative data where possible to highlight your job role and accomplishments Use active language and begin each bullet point with an action verb If possible, include a summary bullet point giving scope to your job, e.g. size of how to write articles Business, company, annual revenue, number of employees, product/service rendered. Don#8217;t include work history from how to a personal essay Holderness School more than 15 years ago. Education sections should be kept short, and write Cologne include the name of the course/qualification you studied and the school attended. Write A Personal? If you are concerned about your age then you can leave off graduation dates. If your level of essay Polimoda, education is likely to a personal Holderness School help earn you interviews then consider putting this section above your professional experience.
If you have industry specific certifications or licenses consider including these in this section. Professional Memberships Honors and Awards. Write And Contrast Essays Preparatory? To keep this business owner resume example within 2 pages long, you can see a clever formatting technique used by our professional resume writer. Since these sections have very little information, our writer created a table with two cells and a personal presented both sections side by side. A great space saving technique, and one that allows you to include some subtle coloring, giving a professional looking finish to the document. Have your resume written by a certified writer today! Plans pricing begin at JUST $99 Call for a free consultation 1866-706-0973. Did you find this article useful?
Don#8217;t forget to like and share by clicking the write compare and contrast Preparatory School, social tabs below. Have your say share your thoughts and ask our experts a question by leaving a comment below! Get your resume professionally written today! View our plans pricing or call 1866-706-0973. Stay in touch by adding us on your favourite social media!
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How to write a compelling personal essay, part one - Ithaca College
lying essay This is for Shlomo Elfassy. I hate being lied to. Short of violence, it is the how to write a personal Holderness, worst thing you can do to me. Not because of themes for essay Hult International Business School, God, or the Ten Commandments, or any universal moral precepts. The reason that I hate lies is because, like you, I wish to Holderness School, navigate carefully through life, and to do so I must be able to calculate my true position. When you lie to me, you know your position but you have given me false data which obscures mine. Lying is theft. When you tell me something which I take to be true and as a result I invest my time, or my money, or even my care, you have stolen these things from me because you obtained them with false information.
Lying creates inequality. Critical Essay Writing Ellesmere! Since you also do not like being lied to--I have never known anyone who wanted to how to a personal School, be deceived-- you have acted as if there were two classes of humans: you, with the right to lie, and everyone else, who must be truthful to you so that you too will not lose your way. Lying treats people as means to argument F. Kennedy School, the end you wish to accomplish, and not as ends in themselves. Lying is one of those rare areas in which the how to write Holderness, moral rulebook and the legal one overlap each other quite neatly. Fraud is defined as an intentional falsehood on which another relies to his detriment.
A fraud is a lie writ large, often in a financial context, where the damage to me is quantifiable in money. Even those lies which the for essay writing Hult Business, law does not define as fraud tend to fit the same definition: a knowing false utterance which the mark is intended to rely on write a personal, to his harm, and does. The only differences are of degree, for example, when we cannot assess the for websites The University, loss in money. The basic tenet that lying is wrong seems to be universal to all cultures, probably because humans are social animals. Write Essay School! To live together in a society we must tell the truth to compare School, each other about such basic matters as sources of food or of danger.
Sissela Bok writes in how to write a personal essay School, Lying: Moral Choice in Public and Private Life : A society, then, whose members were unable to distinguish truthful messages from writing Ellesmere College deceptive ones, would collapse. Holderness! But even before such a general collapse, individual choice and survival would be imperilled. The search for food and themes for essay International Business School shelter could depend on no expectations from others. A warning that a well was poisoned or a plea for help in an accident would come to write a personal, be ignored unless independent confirmation could be found. Since even liars agree that lying is themes writing School, wrong, to the extent that they do not wish to be lied to and to lose their way, there are some remarkable special cases in our society: we justify some lies and are resigned to others. Write A Personal Essay Holderness School! Why does indignation fail in certain cases? Public and for essay School private spheres. School! Before looking at specific cases, I would like to dispose of the idea that, where lying is concerned, there is an important distinction to be made between public and International School private life. Some people believe lying is write Holderness, more justified in good, one area than the other. This can cut either way: we tolerate a politician who lies because he adores, and is rigorously faithful to, his wife of forty years. Write A Personal! Or we excuse a friend's marital infidelity because we believe him to essay writing College, be of complete integrity in business relationships.
Ross Perot pointed out, correctly in how to write essay School, my view, that where lying is concerned you cannot separate the spheres. He did not want adulterers working for him because any man who will lie to his wife will lie to me. You can test this assertion by asking yourself: why wouldn't he? Because his wife is a thing to him but I am a person? There is no answer to the question likely to write Windermere Preparatory School, inspire continuing confidence in the individual.
Once we know that another violated a relationship of how to a personal Holderness, trust and reliance, there is no moral distinction to be drawn based on the sphere in good articles in english Business, which the deed occurred. Infidelity. Sexual infidelity has become so common in our society that it is a personal essay Holderness, increasingly treated as if it were a sociological phenomenon rather than a moral issue: men are more likely to have multiple mates and thinking writing Ellesmere families during life, women are more likely to have one. As Richard Dawkins teaches us in The Selfish Gene , both approaches can be evolutionarily successful strategies: investing maximum time in a few offspring gives them a better chance of survival; having as many offspring as possible with multiple mates makes it likely that at least some will survive, though you have invested no time in write a personal essay Holderness School, them. Lying itself can be an eminently successful strategy; as Huxley pointed out in Darwin's lifetime, there is no overlap between evolution and ethics. Infidelity is of interest for write articles Cologne Business School, our purposes here because it is write essay Holderness, involves lying (if we choose to have an open relationship, there is no infidelity, so the phrase itself requires that a lie have occurred). In being unfaithful, I create a situation in which my wife has a false view of how to make, reality: she loses her way.
She reposes all her trust and love in me based on how to essay Holderness School, an understanding that we are exclusive, that all my concern is invested in her, and how to essay easy this understanding is a personal essay Holderness, completely false. Writing Polimoda! She is in effect living in how to write, a house which may appear solid but has no foundation. I can't imagine a greater fraud than to steal years of someone's life this way. Themes For Essay Writing School! The opportunity costs are tremendous: your spouse had the opportunity to find someone else who was truthful and how to a personal essay School build a life with him and you robbed her of that. The existence of sexually transmitted diseases makes infidelity even more horrendous. Even in thinking essay Ellesmere College, nonmarital relationships, deliberately tolerated or encouraged mismatches of expectations are quite common.
If one member of a couple has communicated a wish to be exclusive, in my rulebook the other has a reciprocal responsibility to be truthful about essay School, whether or not this is agreeable. The consequences of easy Polimoda, lying are not just emotional but because of disease, may bring severe physical harm. There are many people who contracted AIDS from a companion they thought was faithful, but even if the ailment is merely an itch curable by penicillin you had no right to make me run a risk I never chose to undertake, any more than you have the right to how to Holderness, steal an hour of my time with a lie. Several human conventions and self-deceptions interfere with the perception that infidelity involves a horrendous lie. Feminism temporarily clouded the issue because of ancient concepts of property lying at the roots of marriage and sexual relationships.
If the man is a master, free to act as he pleases, and the woman a chattel, infidelity restores the balance by granting the woman some autonomy. Concepts of opposing John International School, turning the tables, of two wrongs make a right do not end inequality; they promote or exploit it. Once relationships are reconceived as a partnership of equals, having nothing to do with mastery or property, the obligation of truthfulness comes to the fore, as it does in any kind of partnership. Another human convention about infidelity seems to be based merely on the fact that it has become so common. We reverse engineer morality from how to School ubiquity; in opposing International, other words, we cease believing that anything so prevalent can be wrong (a similar mental accomodation led many to tolerate human slavery.) People commonly remain friendly with someone who told the most appalling lies to a spouse. A related kind of a personal Holderness, tolerance is engendered sometimes from the lack of writing for websites, legal consequences; we sometimes confuse the legal plane with the moral, so as to say that if the behavior does not result in a judgment for how to essay Holderness, damages, it is not wrong in a fundamental sense. Ironically, the how to write, reconception of marriage as a partnership of equals in this case has had the unintended consequence of write essay Holderness, diminishing our sense of shock at adultery. How To Preparatory School! Two career marriages are common, and alimony almost unknown today; therefore there is increasingly a conception that someone who did not end up in a mess (struggling to take care of two families) could not have done something wrong. (Of course, when adulterers more commonly ended up in how to a personal essay, financially untenable situations, this as frequently excited the compassion of the people around them. My wife remembers bitterly the friends who said, But he's a student! when she expressed an expectation that her estranged first husband would contribute to the support of their child.) But it is writing School, incorrect to work backwards from a lack of consequences to the morality of an action; human life is inherently ragged and uneven and an action violating a moral rule does not inevitably lead to any punishment.
Another set of excuses arise from a loss of respect for the institution of how to essay Holderness School, marriage. How To Make Essay Writing Easy! Just as women, treated as chattels, may have regarded infidelity as a way to write essay Holderness School, restore their self-respect, men who feel that they were dragged into rather than choosing marriage have long justified infidelity as if it were a dessert which you eat to essay writing easy Polimoda, comfort yourself at the end of a bad day. There is an entire literary genre of the 1960's, which I find to be infantile and unreadable: the self-pitying novel of how to Holderness, adultery, by a male author, presumably autobiographical, where marriage is portrayed as an absurd collection of social expectations which the protagonist undertakes because he has no choice and compare and contrast Preparatory School because society expects it. This is the novel of I live in the suburbs, my wife is a stranger, I am alienated, and my nubile young student represents freedom. Such excuses are pathetic because they justify lies by write a personal essay School, denying that the liar is essay easy Polimoda, a moral actor: he is just a chip in a billow, carried into essay School, marriage.
By blaming society, his or her parents, the write and contrast School, spouse, everyone but himself, he obscures what is essentially a simple situation: as a moral actor, he has a responsibility either to make it work, as earlier generations did, or not to be there. But the not to be there must also be seen through a lens of moral responsibility, because where there has been very substantial reliance, make it work may be the only moral choice. Otherwise its too facile. She invested thirty years of her life in write a personal essay, me, but she's not who I thought, so I'm going to abandon her and start over, should not be an easy or common choice. I love being married. Marriage in writing Hult, my book is about equality, partnership and truth.
The ideal is how to write a personal essay School, a relationship of complete trust and corresponding simplicity, the most uncomplicated and invigorating atmosphere on earth. Lying in how to write compare and contrast essays, business. Commerce is an ancient and respectable human activity that predates written language. How To Write School! If I have extra wheat and you have extra apples, lets work out themes Business, a trade. While to write a personal essay Holderness, many people today, lying and business are as inextricably entangled as deceit and themes for essay writing Hult Business School war, there is write School, nothing about the fundamental nature of how to make essay Polimoda, commerce which dictates that lying form an essential part. A business organization is a form of human community dedicated to how to essay Holderness, commerce. As such, it can be based on the same assumptions as any other type of community: that people are ends, not means, and that the community is formed for the benefit of all. While a few businesses are run so that the employees are all equal (co-ops and ESOP's), even those more hierarchically organized can be based on the premise that people treated with honesty and concern will respond with loyalty and hard work. If this sounds impossibly idealistic, it is not.
I am a businessman and have founded and run companies based on this premise. Companies, like any other community, are held together by a type of glue. In political communities, there are three types available, fear, greed or loyalty; businesses are usually based on articles for websites of Glasgow, either greed or loyalty, as fear does not apply when there is a large choice of how to write a personal, other communities which can be easily joined by changing jobs. People may work in a business based on lies without being disturbed by it if they are resigned to it and especially if the lies do not impact them personally (similar to how to write good articles Cologne Business School, the tolerance of adultery by friends mentioned above.) They may tolerate an environment in which they are routinely lied to if the financial opportunity is how to a personal essay School, large enough and writing Business School especially if they are of the type who can thrive in an environment of lies. However, I believe most people would prefer, if the how to essay Holderness, opportunity exists, to work in a company whose goals they approve and which treats them as human beings and not as things. If I am correct about this, then it follows that they look to business leadership with the same standards as any other kind of essay writing Ellesmere, leadership. They may be resigned to a lack of integrity, but it nevertheless remains an ideal. Businesses can be tremendously successful without engaging in fraud. Write Holderness! While we may be suckered into buying products that are highly hyped, we also have a special affection for, and often a lifelong relationship to, products that accomplish a job unpretentiously and about which no extraordinary claims are made.
I value the car I drive, and will buy another of the same kind, because it hasn't broken down in six years, not because I believe that by owning it I am younger or better-looking than I actually am. One of the companies in which I worked had a business model which was ninety percent sales and ten percent implementation. I am not implying any dishonesty built into the model; there are businesses where finding the opportunity is most of the how to articles Cologne Business School, work, and delivering the result is much easier. Through years of close involvement with the salespeople, during which time I assisted in solving various conflicts and ethical dilemmas, I learned that sales, which has such a bad reputation, can itself be a business of great integrity. At its most transparent, sales involves the write a personal essay, matching of a problem and a solution, or a need and the thing which satisfies it.
The salesperson, rather than lying to the purchaser and getting him to want something unsuitable, can simply work to eliminate the friction of the system by honestly addressing the purchaser's concerns. There is an incentive to be honest in business, as in other kinds of how to write articles in english Business, activities, which works entirely on a practical and not a moral plane. Customers who discover that they have been lied to will not return; employees who have been lied to will leave, and it will become harder to how to write essay School, recruit new ones. For Websites Of Glasgow! These practical incentives do not always work (economic necessity, the how to write a personal essay Holderness School, lack of choice, or simply the ease of obfuscation and difficulty of transmitting information, may be enough to essay College, counter them.) Nevertheless, they work enough of the time that the consequences of deception provide a practical brake on the system. Leadership and Lying.
A study done right after World War II concluded that soldiers did not fight for the American flag, or some devout conception of country or democracy, or for the president. A Personal School! They fought for essays Preparatory School, the other members of write a personal Holderness, their squad, the smallest unit of the huge community of which they were members. The squad may also have been the only unit in which they could have been certain there was rigorous honesty among the members. Thinking Writing Ellesmere! In the squad, lies could be most easily detected and a personal Holderness their consequences were most grave. Since our daily survival depends on our watching each other's backs, if you are not carrying the weight, if you are making excuses and taking more from me than you are giving, I will certainly know. In a primal unit dedicated entirely to writing International, survival, there is no room for liars.
It is write a personal essay, interesting to compare the beauty and themes writing Business simplicity of the squad with the larger components of the community. Why would we not hope for the same clarity in the larger groups that we found in how to a personal School, the smallest one? Who wouldn't want to be able to look at the captain, the colonel or the general with the same implicit trust one felt for one's squad mates? That we regard this as a naive aspiration is based on experience and resignation, not on make easy Polimoda, our desire for a rulebook which permits lying. These distinctions are built into our vocabulary: we talk about politicians lying, not leaders; not every politician is a leader, not even one in a position of how to a personal Holderness, ostensible leadership. A leader is like a flag: we want to know what he stands for in order to salute him. We want him to take our side, solve our problems, treat us as people rather than chattel, and be responsive to themes International Business, our opinions. His honesty is the cornerstone of the structure; if we catch him lying to us it is how to a personal Holderness School, impossible to be confident he is carrying out the thinking essay writing Ellesmere College, rest of his mission.
While many people are resigned to being lied to by politicians, few will defend the premise that a leader should lie to us for our own good. Write A Personal! Even liars want the people around them to writing Polimoda, be truthful, so that they do not lose their own way. A leader who is how to School, tasked with acting as navigator for an entire community must seek to have people around him who will give him rigorously accurate information, so he does not crash the vessel on the rocks. If he is a liar, he has arrogated the right to opposing John F. Kennedy International, himself to be the only one in the system, as he could not do his job if the others around him behaved as he did. Note that I make the assumption that lies cannot be contained, while many lying leaders assume they can. We can all collaborate to lie to the public, as long as we are honest with one another: this was the ethic of the Nixon administration and of many other governments through-out history. Crisis situations tend to bring out this ethic; in write Holderness, crises, war being a prime example, conventional rulebooks are suspended and fraud (alongside force) is engaged to achieve our goals.
As Sissela Bok points out, apologists for lying have long maintained that there are people to whom we owe no obligation of how to writing easy, truth. The starkest example is the murderer who asks you where his intended victim is hiding. Essay Holderness School! This hypothetical, discussed by every philosopher who has analyzed the writing, phenomenon of lying, divides the absolutists from the relativists. Kant, an absolutist, maintained we must not even lie to a murderer. Most of how to write a personal Holderness, us would find this lie completely justified, even if there was no other lie we would ever tell. At the other extreme, we may create structures in which we owe no obligation of truth to large groups of make essay, people, based on how to a personal essay, such factors as race, geographical origin, economic status, or the mere fact that they are our followers.
Here the thinking essay writing Ellesmere College, exception winds up eating the rule: we may have no obligation of honesty to how to write School, anyone except a select few--and we may even betray those when there is something else to be gained. We can call this the organized crime theory of leadership. Human inertia leads to write good in english, complacency sometimes. We tolerate the harm a friend did another because we do not want to give up a friend. We tolerate even more dishonesty in the workplace, because we do not want to leave a job. Holderness School! The unwillingness to Business, take action or make significant changes in our lives thus promotes lying to ourselves. Sometimes we render a lie innocuous by regarding it as an extraordinary event. Someone told a lie to promote a particularly important goal, but now that things have returned to normal he will return to truth and I can count on him. The problem is that this flies in write a personal essay Holderness, the face of human nature. Just as bodies in motion tend to remain in how to in english School, motion, liars who have succeeded in obtaining something important through a falsehood should be expected to utter another one when there is something else to how to write, obtain.
Lies become habitual and the goals may be of decreasing importance. The belief that lies can be contained within neat temporal, geographical or ethnic lines is disproved by experience. [F]ew lies, says Bok, are solitary ones: The first lie 'must be thatched with another or it will rain through.' More and more lies may come to be needed; the liar always has more mending to do. Argument John! And the how to a personal essay Holderness School, strains on him become greater each time. After the first lies, moreover, others can come more easily. How To Write Good Cologne Business! Psychological barriers wear down; lies seem more necessary, less reprehensible; the ability to how to a personal essay School, make moral distinctions can coarsen. A man who has obtained a leadership position through a lie faces an how to articles in english Cologne interesting challenge. If he cannot convince the people around him that there was no lie, then he must try to persuade them that it was the last one; in other words, that lies can be contained.
Since his entire authority, the how to a personal essay School, position itself, was obtained by thinking essay writing Ellesmere College, that lie, it will be a very difficult task. It is on a moral plane with: We had to commit one murder to achieve our goals, but there will never be another. In life, as in the movies, everyone usually has their knives out a remarkably short time after this statement is made. In the graphic hypothetical of the killer seeking his victim, we face an extraordinary situation. The rules have broken down (or the authorities who could apply them cannot reach us in time) and we are in a state of nature where the individual we are facing is prepared to how to Holderness School, apply force. However, even in this situation we have other choices. We could respond with force, or run away, or refuse to write good articles in english, answer. The fact that a lie may be the how to write a personal essay Holderness, most practical response does not mean it complies with our rulebook. Nor are we compelled to rewrite the write in english Business, rules to accomodate it. Here we face the old confusion between the moral and practical. How To A Personal Holderness School! Most moral rulebooks do not attempt to incorporate the practical at all turns. (If they did, only one rule would be necessary: Anything practical is acceptable.) It may be highly practical to throw some people from the lifeboat when the waves get high or food is short (it may be even more practical to kill and International Business School eat them.) But under most of our rulebooks, it would be a highly unethical choice.
Thus the statement I had to lie is how to a personal Holderness School, never true, because there are other choices which we evaluated but found too costly. A common experience of argument John, my generation was the choice of whether to lie to how to Holderness, avoid the compare and contrast Windermere Preparatory, draft during Vietnam. (I turned 18 the year the draft ended. I had already formulated the essay Holderness, ideas I am expressing here,but I cannot say with certainty that I would have had the courage of my convictions.) On the how to Windermere Preparatory School, one hand, most people who evaded the draft had a genuine belief that the how to a personal Holderness School, war was immoral. On the make essay, other hand, many missed the fact that draft evasion was not a moral choice, nor was it in any way (because concealed) an act of protest. How To Write A Personal School! On a spectrum of moral statement, two other choices were more honest. The highest form of protest, involving the most personal risk, was to refuse to themes for essay writing Hult School, serve and accept the consequences. Few people had the courage to how to write Holderness School, do this. Another choice was to opposing International, withdraw from the how to a personal essay Holderness, community altogether and go live in another country, which more people did.
Draft evaders, by contrast, became free riders who continued to accept the how to write compare and contrast Preparatory, benefits of American society without paying the price that society demanded in write a personal essay School, return. As such, they were on the same moral plane as welfare cheats and themes for essay Hult International anyone else who obtains something on false pretenses. In a Hobbesian state of nature, we may face stark choices. In wars, good men may face each other every day in circumstances which they did not choose and from which only how to write a personal essay School, one can emerge alive. Still, there is a choice made, to kill and live, where another path was available (to die rather than kill.) The choice to live, though natural and understandable, need not be elevated into a moral imperative. In fact, it is not under most rulebooks; think again about the for websites, lifeboat example, where we are not permitted to kill other inhabitants of the boat, even to ensure our own survival. Lies and violence can be viewed similarly. Lies are never necessary and when applied to protect an how to a personal School important interest, like survival, never need to be elevated to the level of articles for websites The University, a morally acceptable choice. Our rulebooks, after all, are compilations of the ways we should behave.
If riddled with exceptions, they lose simplicity and efficacy and become mere sociological mirrors of actuality. Aren't there white lies? It is very hard to say what these are. Personally, I feel better saying nothing about your appalling tie than praising it falsely. Though I have told enough lies to get out of social engagements I wanted to Holderness, avoid, I believe today that an accretion of such lies, however trivial, undermines the trust we feel for opposing argument School, another human being in more significant matters. It is hard to say that any lie is wholly beneficial or otherwise completely without consequences. When my grandfather had leukemia, his doctor did not tell him; the conventional medical wisdom of the 1950's said it was merciful to lie. In my opinion, he was robbed of the opportunity to a personal essay School, navigate his life knowingly in the light of a major obstacle in the landscape. When my father contracted lymphoma, medical ethics had changed, and he was told everything from the start. Opposing Argument F. Kennedy School! When my own cancer arrives, I expect to be treated no differently.
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This is called Compliance. Internalisation is where the person comes to accept and eventually believes the group view. If we consider a person to be both trustworthy and how to essay easy a good judge of character then we are more likely to accept their opinions and values, merging them with our own. Over time these thought become part of write Holderness School our own cognitive world. When a person wants to be associated with a group accepting and believing the groups view this is how to compare essays School, called identification. A person may desire to be like another person, which may involve adopting the characters of the person (or group).
This may not necessarily be to bring us rewards but because we find it satisfying to be like those, who we are identifying with. According to Cardwell (1996) obedience is a type of social influence whereby somebody acts in response to a direct order from how to essay another person. There is an implication the actor is made to respond in a way that they wouldn’t have otherwise done without the order. F. Kennedy International School? You are in no doubt when you are obeying an order (explicit). It is obvious when you are following an order and you won’t change your attitudes as you are behaving as instructed. We will always find ourselves in how to write a personal situations in which we are told to do things by writing Ellesmere College other people, for example boss or supervisor at work.
Within society we work in a hierarchy. We may disagree or resent the orders we are given even when they are legitimate. It is unlikely we will be given an order or instruction that goes against our conscience or involves us inflicting serious harm on another person. So why do we conform? Gross. R, et al (2000) in how to Holderness ‘2nd edition psychology a new introduction for A-levels’ says whenever we change our behaviours or views to the real or imagined presence of others we are conforming. It is pretty much impossible to live amongst people and not become influenced by them in themes Business some way. Sometimes people’s attempts to change our behaviour are very obvious.
On other occasions social influence is less direct and may not involve any explicit requests or demands, for write a personal School example, when your choice of clothes or taste of music is influenced by what your friends wear or listen to, you are showing conformity. Your peers exert pressure on critical College, you to behave (and think) in certain ways, a case of the majority influencing on the individual. Asch (1951) devised a simple perceptual task were the solution was clear and obvious to see. It involved participants to decide which of the 3 comparison lines of different length, matched a single line. The experiment consisted of write Holderness 123 male students from thinking Ellesmere College Swarthmore College in USA. There was an obvious answer and the participants would be sat amongst 4 to 6 confederates and would be sat in write a personal Holderness School either seat 5 or 6 around a table. The participants would give the correct answer but as the experiment went on, the confederates began to start choosing the wrong answers to see if the how to essay easy Polimoda participants would conform to the majority. The results showed on average 32% of people conformed in critical trials, 75% of people conformed at least once and just 25% of people failed to conform at all.
After the experiment the participants were asked why they conformed. To which they all said to be right or because they doubted their answers. Asch also carried out other studies to attempt to discover what factors will affect the level of conformity. He believed the size of the group affected the write School level of conformity and it tended to increase when the group the group size did. He also found that just one confederate and the rest subjects reduced conformity up to 80%. The status of the majority in good articles Cologne the group was also another factor.
People are easily influenced, especially by people we perceive as a higher status, resulting in higher conformity. Asch’s experiments did give a lot of insight into why people conform, but there are still criticisms. As the tests were done in a lab it lacks ecological validity. People may have just been conforming due to the setting and atmosphere. The experiment could not be generalised because all the write a personal essay Holderness participants were young, white and American students. They would have all been from similar I.Q groups. The issue of ethics was also questioned as Asch deceived his subjects. They did not know give their consent or know exactly what they were being tested on. They thought they were being tested on their perception but were actually being tested on how naive they were. Thinking Essay Ellesmere College? Asch did however debrief all his participants after the experiment.
One of the earliest criticisms of essay Asch’s work was that it was time consuming and uneconomical in opposing F. Kennedy International sense one person at a time. Crutchfield (1954) attempted to overcome these problems with his version, involving cubicles, which had a panel of lights and switches. The participant believed the panel of lights represented the how to write a personal responses of other people. The cubicle took away the need for confederates and also allowed for several participants to be tested at one time. There were quite a few replications of Asch’s experiment. How To In English School? Perrin and Spencer (1980) replicated the experiment in a personal essay England during the 1970’s, finding only how to write Cologne Business School one person conformed. There is a clear cultural and a personal essay School timing difference also with the participants being mostly science students, who would have been confident enough to not conform. Lalancette and Standing (1980) replicate the experiment and found no conformity at all. Perrin and Spencer (1980) replicated the experiment testing on young offenders on probation with probation officers as stooges, and thinking essay Ellesmere College found similar levels of conformity to Asch’s research.
Moscovici et al (1969) believed differently to Asch’s studies. They set up a stooge minority of how to a personal essay Holderness School 2 to articles The University consistently describe a blue- green colour as green. The majorities view had changed to write essay School that of the minority, and this effect persisted even when further colour judgements were asked for after the stooges left the experiment. 32% of themes International participants conformed at least once. This shows that the majority can be influenced by the minority. If one person doesn’t conform, it will still give the others courage not to as well, as long as they are consistent with their answers. This is called minority influence. Another popular experiment in psychology is Zimbardo et al.’s (1973) prison experiment.
The question researchers asked was how participants might react when placed in a personal School a simulated environment. A mock prison was set up in the basement of Stanford University psychology building, and then selected 24 undergraduates’ students to play the how to essay roles of both prisoners and guards. How To Holderness School? Participants were each selected from a larger group of 70 because they had no criminal background, lacked psychological issues and essay writing College had no major medical issues. The volunteers agreed to a personal participate for a 1 to 2 week period in exchange for $15 a day. Themes Hult International Business? The prison had 3 cells; each was 6 by 9 foot and held 3 prisoners or held 3 cots. Other rooms were for School the guards and prison officers.
One very small place was designated as the solitary confinement room. The 24 volunteers were randomly assigned to either prisoner group or group. Prisoners were to remain in the mock prison 24 hours a day, while guards were assigned to work in 3 man teams for 8 hour shifts. After each shift the guards were allowed to return home until their next shift. Researchers were able to observe the behaviour of both prisoners and guards using hidden cameras and microphones.
While the writing Hult Business experiment was suppose to how to write a personal last for write essays Preparatory School 14 days it had to be cut short after just 6 days due to what was happening to essay School the prisoner participants. The guards became abusive and the prisoners began to show extreme signs of distress and anxiety. The guards were allowed to act as they wanted, and were generally hostile, while the prisoners became passive and critical essay College depressed. Five of the participants eventually had to be released from the a personal essay School experiment early. Even then researchers themselves began to lose sight of the reality of the situation. Zimbardo, who was acting as prison warden, overlooked abusive behaviour until a graduate student (Christina Maslach) objected to the conditions and the morality of continuing the experiment. ‘Only a few people were able to resist the situational temptations to yield to power and dominance while maintaining some semblance of morality and decency; obviously I was not among that noble class’ Zimbardo in how to write compare essays Windermere Preparatory his book ‘The Lucifer Effect’. The Stanford Prison experiment is how to write School, often cited as an example of unethical research. It could not be replicated by themes for essay Hult International Business researchers today because it fails to meet many of the ethical codes. Zimbardo even said ‘although we ended the experiment a week earlier than planned, we did not end it soon enough.’ Other critics have said the study lacks ecological validity and that there are too many variable to recreate a real life prison situation. Also you cannot generalise with the experiment as an unrepresentative sample of mostly white and middleclass students were used. Despite a lot of criticism, the write essay Holderness School Stanford Prison experiment is still an important area of study in the understanding of how to in english Cologne how the situation can influence human behaviour.
Another recent is the reports of the Abu Ghraib prisoner abuses in Iraq brought attention to the study. Many people suggest this was a real life example of the same results from Zimbardo’s experiment. The most famous experiments in this area were carried out by how to a personal Holderness School Stanley Milgram in the 1960’s. Milgram found that if instructed to people could deliver potentially fatal electric shocks to another person as part of a psychological experiment. Volunteers took the role of a teacher who would be delivering shocks to a student, each time he was asked a question and produced an incorrect answer. While the participant believed he was assigned his role by random, the student was actually a confederate; who was also in on the experiment and simply pretending to be shocked. During the write compare essays Windermere experiments many of the participants showed signs of distress and essay attempted to withdraw, but 65% showed total obedience to the orders of the experimenter, that they should continue to the end. The aim of Milgram’s research was to gain an explanation to the war crimes of World War 2, but what it actually showed was the tendency to obey an authority figure, even if that means taking the life of for essay Business another, can be found in all of how to a personal essay School us. Darling (1997) says taking part in Milgram’s experiment could change them for the worse. Writing Articles? As a result of concerns about the amount of anxiety experienced by many of the participants, all subjects were debriefed at the end of the experiments to explain the Holderness School procedures and use of deception.
Many critics of the study have argued that the participants were still confused about the exact nature of the experiment. Critical Thinking Essay Writing College? Milgram later surveyed the participants and found that 84% were glad to how to write School have participated, while 1% regretted any involvement. Milgram’s studies have been criticized for its ethics. How To Compare And Contrast Essays Preparatory School? Although this would have seriously affected the write results of the experiment, by failing to reveal his true intentions Milgram was deceiving his participants, whilst also failing to ask for for websites of Glasgow informed consent. He made it difficult for them to withdraw from the experiment and how to a personal School whenever Milgram’s participants would show any reluctance to administer the shocks, the experimenter gave a series of verbal prods or cues, which were basically orders that the for essay writing International School participant should continue with the how to Holderness School experiment. Many of the participants were observed to ‘…sweat, stutter, tremble, groan, bite their lips and dig their nails into their flesh. Full blown uncontrollable seizures were observed for three (participants)’. Critical Essay Writing Ellesmere College? Milgram (1974).
Orne and Holland (1968) say that Milgram’s experiments lack experimental validity and that participant’s might not had believed they were actually delivering the how to write a personal essay Holderness electric shocks. However, in another study with students, participants were found to obey 75% of the time when asked to deliver electric shocks to a puppy, Sheridan and King (1972) puppy experiment, this possibility seems to be excluded. Orne and Holland (1968) say that Milgram’s experiments lack ecological validity or realism. How To Write Compare And Contrast Essays Preparatory School? They say ‘the results do not extend beyond the particular laboratory setting in which they were collected’. How To A Personal Essay? Also adding that the writing International cues in the experimental seeing influenced the write essay participant’s perception. On the other hand, Hoffling et al.’s (1966) naturalistic study of nurses, would dispute this claim.
They found that out of 22 nurses, who were before asked if they would administer a drug without written authorisation and twice the recommended daily dose, that they all said they would not, however 21 out of write compare Windermere Preparatory School 22 participants, when asked by a ‘real’ doctor, complied without hesitation. 50% claimed not to have noticed the dosage discrepancy. Milgram’s research was criticised for issues regarding generalisation. Authority figures often possess visible symbols of their power or status that make it difficult to refuse their command. In Milgram’s experiments the how to write a personal essay School experimenter always wore a grey coat. How To Write Essays? Altogether Milgram studied 636 which represented a cross-section of the population of New Haven (the location of how to Yale University). This was said to be a small, white American town. How To Write Good In English Cologne Business? Milgram himself also admitted that those who continued to give the shocks up to the maximum of 450 volts were more likely to write a personal Holderness see the learner as responsible, opposed to themselves. These participants were said to articles for websites of Glasgow have a stronger authoritarian character, which includes respect for authority and a lower level of moral development (Rosenthal Rosnow, 1996). How To A Personal Essay Holderness? He used mainly male participants for the experiments, and of the 40 females that were used as participants, 65% went up to the 450 volts, comparable with the results of males.
So did the knowledge gained justify Milgram’s experiments? Well Milgram found that the German’s did not have a more sadistic nature, which refuted the original hypothesis. Critical Essay Writing? The majority of people will obey orders from a perceived authority figure, even if they go against their own conscience. How To A Personal Essay School? This gives us a greater understanding of human behaviour which could be of huge importance if say another catastrophic event such as a World War were to happen in the future. How To Essay Writing Polimoda? Obedience can be taught in dangerous situations, where our natural state may cause us to find the situation distressing (eg.
Army, Nurse). Unfortunately, on the flip side people now appear to mistrust psychologists more and how to essay there are also still doubts about the damage caused to the 1% who regretted involvement. This did however lead to raising the issue of stress and harm, and the need for ethics in psychology. John International School? Milgram’s study on obedience was one of the first studies in write this area. This comes from the writing articles of Glasgow observation of physical and mental stress and harm in previous research that has been deemed to be inexcusable in recent times.
His study made use of deception in having participants think they were shocking a real person, also failing to essay Holderness reveal experiment was actually to measure obedience to authority. The argument was that without deception the same results could not have been attained, in other words, for in the name of science. To conclude on this, people will conform to be liked or to be right. Compare Essays Windermere Preparatory? Whether that is to fit in or because that is all they know and they believe that is the way they must act. They will conform to the roles they believe are socially acceptable for example the guards in the prison experiment conformed to the roles they believed they should act. The same could be said about the prisoners. Write Essay? On the other hand people will obey orders from an authority figure occasionally even if it means going against their own moral beliefs. Make Writing Easy? This was seen in Milgram’s experiment and as a result of the ethical issues raised; highlighting the importance for ethical guidelines; procedures are now in place to ensure participants are not caused any physical or mental harm during experiments. Is this the perfect essay for you? Save time and how to a personal essay order Conformity and Obedience. essay editing for only $13.9 per page.
Top grades and quality guaranteed! Relevant essay suggestions for Conformity and Obedience. Obedience and Conformity are both highly looked upon in writing the public service sector, this is because to write a personal be a successful team in public services you have to be able to… Evaluate Research (Theories and/or Studies) on Conformity. Conformity is the propensity to adjust one’s opinions, feelings or performance in writing articles The University of Glasgow ways that are in agreement with those of a specific individual or group, or with known standards about… ”The Perils of Obedience” by Stanley Milgram. In Stanley Milgram’s, The Perils of Obedience, Milgram states “obedience is as basic an a personal essay Holderness School element in the structure of social life as one can point to.”(1) Milgram then shows how… Group Conformity and opposing argument Self-Esteem. The purpose of this study is to prove that low self-esteem have a correlation with group conformity. The group wanted to essay Holderness School see if college students who have a high level… Discuss the Deindividuation Theory.
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campaign essay Guide on How to Write University Essays, Courseworks, Assignments and how to write Dissertations. Writing marketing or marketing communications campaign differs significantly from the The University way in which you would usually write your reports, essays, courseworks and dissertation. So, to how to a personal essay Holderness School help you I have displayed the very good Marketing Communications Campaign below (it has got 74% on the Master level). Writing International Business. Use it as a guide to write your own. MARKETING COMMUNICATIONS REPORT ON Bluehaven Shopping mall. Summary of recommendations.
This report recommends Bluehaven shopping centre to use print advertising supported by direct mail and other marketing communications tools to essay Holderness achieve its corporate, marketing and marketing communications objectives. Thinking College. Close interaction with journalists through PR will increase the awareness of public, living in the catchment area of the Bluehaven. Internal PR will enable Bluehaven to promote itself via sales force of individual retailers. Internet advertising will enable Bluehaven to establish its interactive nature and reach Internet savvy consumers Sales promotions will allow Bluehaven to increase their short-term sales Constant evaluation and control are highly recommended to reach objectives of the write campaign and contingency budget should be assigned to deal with unforeseen events. The following report is devised to support marketing communications campaign for the launch of the new shopping mall Bluehaven. The main marketing activities are print advertising and direct mail. The supporting activities includes outdoor and Internet advertising, public relations and sales promotion. In order to attract target audience differentiated marketing will be employed to reach different groups of target consumers.
Campaign will be launched on the 19 th of how to make essay easy November, twelve days prior to opening of the centre and last for how to write a personal essay School, five weeks. Evaluation of all the marketing activities developed in make, this plan will take place throughout the campaign. Tracking will establish the extent of brand awareness and effectiveness of the activities in how to a personal School, terms of sales figures, awareness levels and attitude towards the centre. A contingency plan will be implemented in the event that during monitoring and articles The University of Glasgow evaluation it becomes apparent that the how to write a personal essay Holderness current marketing plan is writing for websites The University unsuccessful. There has been a proportion of the budget set aside to allow for additional marketing tools to be developed for the contingency plan. Marketing communications campaign. Marketing communications campaign for how to write a personal essay Holderness, Bluehaven shopping mall will be commencing on the 19 th of November 2002 eleven days prior to opening of the mall, and will last for five weeks ending on the 24 th of articles The University of Glasgow December 2002 . The rationale for that is to how to a personal essay School attract maximum amount of customers, who would be shopping for Christmas. The budget of £1million pounds was allocated for this campaign. Open Bluehaven shopping mall on the 1 st of argument F. Kennedy International School December 2002 . Achieve sales target of £661 million within one year. Attract 1 million of customers from 1 st until the a personal 24 th of December. This amount of people is average for Lakeside shopping centre in two weeks.
This objective will be measured by CCTV cameras in opposing F. Kennedy School, the centre. Establish a ROI of 5% for the first year Reach £200 millions of how to Holderness School revenue until December the 24 th. Marketing communications objectives: Gain 10% of awareness of the Bluehaven 1 day before launch amongst population in the catchment area. Make Essay Easy Polimoda. This will be measured through the write essay use of survey on the 30 th of November. Gain 60% awareness of the Bluehaven on the 24 th of December in the catchment area. Gain 30% of the Lakeside s market share in how to essay, 1 year. Target audience for this campaign will be segmented on the basis of geographical location (circle with 15 miles radius), which will also include South East of London and on the basis of income. Potential target consumers of the Bluehaven are affluent executives, wealthy non-city dwellers and young fashionables. Due to the fact that segments, which have been chosen, differ in their age, income and spending patterns differentiated marketing technique will be employed for this campaign.
Two programmes will be developed: first one to reach affluent executives and wealthy non-city dwellers and a personal essay second to attract young fashionables. Different messages will be developed to reach these groups. Bluehaven will be positioned by benefit (largest shopping centre in Europe ) and by class, for well-off consumers. Due to the fact, that Bluehaven wants to attract well-off consumers to shop at the centre, the message of the campaign should reflect their needs and wants. One of the critical College possible options for the message is: Treat Yourself. This message reflects premium context of the place and stresses the desire of the individual to how to a personal essay School adorn him or herself. As Bluehaven will be the largest shopping centre in Europe this fact should not be overlooked and should be reflected in the advertisements: Visit the Largest Shopping Centre in how to and contrast Windermere Preparatory School, Europe ! The message targeted towards affluent executives and wealthy non-city dwellers will be similar to the one targeted towards young fashionables, however the essay Holderness School images in make essay Polimoda, the advertisements would be different: first group of customers will be presented the advertisement with the 30-35 years old man in informal clothing together with attractive female happily shopping. Image for young fashionables will present photo of how to a personal Holderness few young attractive males dressed in designer clothing.
Choice of the image will be made on the basis on media, promotional method and target audience. To achieve the best possible results it was decided to opposing argument F. Kennedy International use mixture of pull, push and profile marketing strategies for how to write a personal, Bluehaven. Pull strategy will be used to achieve the awareness levels stated above. Profile strategy will work towards interest building. Themes Hult International Business. Push strategy will allow to a personal essay Holderness reach maximum number of visitors. 85% of all budget will be spend on pull strategy, 5% on opposing International School, profile strategy and 1% on push strategy.
Rest of the budget will be allocated for contingency plan. Advertising in write Holderness School, print media will be the keystone of the campaign and will have local coverage. How To Preparatory School. The objective of how to Holderness this medium will be to inform people of the launch and build interest. Different newspapers will be used, for essay writing Ellesmere, example Kent and Sussex Courier. In general campaign will be using A3/A4 groups of a personal essay Holderness School publications. Print advertising will start on the 19 th of November and last until 20 th of December. Total spending for print advertising will be £345,000. Forty six percent of this amount will be spend on daily and evening press. A3 publications will be issued 24 days (excluding week-ends) and will cost £158,700 altogether. A4 publications will be issued 4 times and will cost £186,300.
Outdoor advertising will be presented by 6 sheet size adverts on bus stops, which will be run for the period of make essay Polimoda two weeks (first and third week of the how to Holderness School campaign) with medium weight with 4000 sites. This activity will cost Bluehaven £350,000. the goal of Outdoor advertising will be to raise the awareness levels. Internet activities of Bluehaven will include development of the web-site (£1000) which will inform visitors about Bluehaven and give access information, and banner advertisements. Writing. The objective of how to essay Internet advertising will be reach target consumers, who spend significant amount of time online. Banners will be based on write, CPM (cost per write a personal essay, thousand impressions) and will cost Bluehaven £30,000. Banner advertising will be the key medium to reach Young Fashionables as, according to John F. Kennedy national statistics, the proportion of households in Holderness, the UK who could access the Internet from compare and contrast essays home increased to 45% in June 2002 ( www.statistics.gov.uk ) and also 89 per cent of young men aged 16 to a personal 24 have used the write compare essays Preparatory School Internet ( www.statistics.gov.uk ). Banners will be positioned on web-sites with fashion background, in write Holderness, the on-line editions of fashion magazines and local entertainment pages. Promotion via search engines will also take place with Yahoo, Google, MSN and good articles in english Cologne School other popular engines. This activity is projected to cost Bluehaven £30000. In total Internet advertising will cost £61000. How To Write Essay Holderness. Internet advertising will take place throughout the campaign.
Direct marketing will be used to how to write compare Windermere School reach prospects, thus to increase the amount of potential customers coming to the centre. Direct marketing for this campaign will take form of direct mail, which will be distributed to the local (living within catchment area) affluent executives, wealthy non-city dwellers and young fashionables through CACI system and its application InSite, which is how to a personal essay School suitable for Out-Of- Town retailing ( www.insite.info ). This activity will also require the purchase of CACI Postcode coding file, which costs £369,75. Fifty thousand direct mail postages will be personally addressed, which will require list rental of how to Polimoda £50,000; production costs of a personal Holderness School £750 and mailing costs of £22500. Sales promotions leaflets will also be distributed. Writing Articles For Websites The University. Total direct mail costs will be £73619,75. 40% of direct mail will be distributed 1 week prior to opening of the shopping mall and the rest during the how to write a personal Holderness School third and forth weeks (most sales for Christmas presents).
PR will be the part of Bluehavens profile strategy. The goal of this activity will be to build awareness and interest around the brand. Since editorial coverage is virtually free advertising, we will rely on PR to supplement paid advertising as a low-cost way to interface our target markets and writing receive awareness. PR activities will include press releases, newsletters, and on-going dialogs with key editors, writers and news personalities. Bluehaven will schedule key people to how to write a personal essay Holderness give talks and write essays Windermere Preparatory School seminars. PR will take place throughout the campaign. Essay Holderness. Projected spending on writing articles, PR will be £50000. Internal PR strategy will present the push strategy for Bluehaven. Bluehaven will motivate and persuade individual retailers to take part in it. Write Essay School. Individual retailers will teach and motivate sales force of their high street and other local shops to how to good articles Business suggest their customers to visit their outlets in Bluehaven. A Personal Essay. Different motivations will be given to consumers, for example: larger assortment, special discounts and other aside entertainment activities.
Bluehaven will spend £10000 for this activity. The objective of sales promotions will be to critical Ellesmere College reach maximum short-term sales. How To A Personal Essay. Promotional coupons will be distributed via direct mail to the potential consumers at the commencement of the campaign. 20000 coupons with par value of £2 will be distributed to young fashionables. This amount was found to be optimal, as it is large enough to motivate consumers to come, but on the other hand small enough for Bluehaven to Polimoda afford it.
These coupons will offer £2 discount for single purchase for more then £30. A Personal Holderness. On the back, coupons will have advertisements from several retailers, which operate in the mall. This will allow Bluehaven to write good in english Business School reduce costs of sales promotion though cross-promotion. Estimated cost of sampling will be £2400 and how to write a personal essay School overheads will be £5000. This will make the total of £7400 for this activity, which will take place during the first two weeks Bluehaven is articles The University of Glasgow opened. Special contests will also take place from the date Bluehaven is launched until the how to write a personal end of the campaign. Twenty four £100 shopping vouchers will be given away to F. Kennedy International School randomly selected purchaser at 8pm each day.
This will motivate customers to stay longer, thus purchase more. Cost of this activity will be £2400 for vouchers and these contests will be advertised by print, outdoor and Internet. Overall sales promotion cost will be £9800. We will produce the following collateral materials to support advertising and sales: Brochures and Catalogues will be published and distributed amongst people who would request them through web-site. Cost of this activity is projected to be £3000. T-Shirts for children, who win certain contests and games, while their parent shop. 2000 T-Shirts will be produced (costing £0.5 each) and given away. His activity will motivate more children to stay longer and to come frequently to the shopping centre, thus children themselves will encourage parents to come. Other small giveaways will also be created (small cars, dolls and etc). Despite the a personal essay fact, that children were not primary target market for this campaign it is very important to attract them, as affluent executives and wealthy non-city dwellers often do shopping together with their families.
This activity will cost £2000. 100,000 in store leaflets at the price of 2p each will be published. Their cost will be £2000. Very important aspect of launch will be contingency planning. Easy Polimoda. Oppose to usual 5% this campaign will allow 9% (£90000) of the budget for contingency planning.
This money will be spend to replace the activities which fail to work or on additional promotion. How To A Personal Essay School. Detailed Media Plan and allocation of promotional budget are presented in Appendixes 1 and 2 accordingly. Evaluation and control. Monitoring and evaluation will take place throughout the campaign. Amount of £3581 have been set aside from the budget to control the performance of the campaign. To assess pre-launch awareness random survey will be conducted on the 30 th on November 2002. Two hundred people will be questioned. How To. Same procedure will take place on the 24 th of December 2002 , the day campaign terminates. For this occasion 1000 people living in the catchment area will be surveyed.
Results of these researches will be compared to the target and all necessary measures will be employed to reach the write essay Holderness goals of the campaign. Sales and revenue figures will be tracked on the daily basis. This will help Bluehaven to determine the effectiveness of the campaign. Thinking College. In case when actual figures will differ significantly from the plan emergent measures will be employed and sponsored from the contingency budget. This report has developed the marketing communications campaign for the launch of a new shopping centre Bluehaven. The main marketing tool chosen for this campaign was print advertising heavily supported by direct mail. The other devices used to support this campaign were outdoor and how to Holderness School Internet advertising, public relations activities and sales promotions.
It is believed that the writing Ellesmere College objectives outlined at the beginning of this report will be met with the marketing activities chosen. Every step was taken to ensure that there was continuity throughout the whole campaign and each marketing tool complemented each other. This is so that the brand values will be reinforced through each type of marketing tool and there will be less chance for the message to be misinterpreted or neglected by the consumers. Continuous evaluation will be performed throughout the campaign and is accounted for in the budget. Broadbent, S. (1994) 20 Advertising Case Histories , Holt Rinehart Winston. Broadbent, S. (1989) The Advertising Budget , McGraw Hill.
Brown, C. (1995) The Sales Promotion Handbook , Kogan Page. Brown, H. and Buskirk, B. (1992) Readings and Cases in how to Holderness, Direct Marketing , 2 nd Edition, NTC Publishing Group. Fill C (1999) Marketing Communications , 2 nd Edition, Prentice Hall Europe. Jefkins, F. (1984) Advertising Today , 3 rd Edition, International TextBook Company. Ogilivy, D. (1983), Ogilivy on Advertising , Pan Books. Papatla, P. and Krishnamurthi, L (1996) Measuring the dynamic effects on promotions on critical thinking essay writing College, brand choice, Journal of Marketing Research , Vol 36, 211-222. Robison, W. (1995) Promotional Marketing, Ideas and Techniques for Successes in Sales Promotion , NTC Publishing.
Roderick, W. (1993) Advertising, what it is and how to do it , 3 rd Edition, McGraw Hill. Wright, L. and Crimp, M. (2000) The Marketing Research Process , 5 th Edition, Prentice Hall. European Retail Property Scene (2002). United Kingdom. Department and Variety Store Retailing in how to School, the UK (2002)